Privacy Policy - Forme 

Effective date: September 3, 2026.

Forme ("Forme," "we," "us") is operated by Claire Lorentz, sole trader (ABN 49 544 038 435), based in Queensland, Australia. This policy explains what information the Forme app ("the app") handles and how. Most of your ongoing app data stays on your phone. When you choose to scan a meal, the selected photo and relevant profile information are transmitted for analysis as described below. We collect limited information and we do not sell your personal information.

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What stays on your device

The app stores the following locally on your phone. We do not keep a server-side copy of this ongoing app data:

• Your profile (name, goals, dietary preferences, sex, age range, how often you train, optional body weight, and any lifestyle note you add)

• Your meal photos

• Your meal history, nourishment scores, nutrient estimates, and trends

If you delete the app, locally stored app data is deleted with it unless your device or operating system retains it through a backup or similar device-level service outside Forme's control.

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What happens when you scan a meal

When you scan a meal, the photo you choose — together with relevant parts of your profile (such as goals, dietary preferences, sex, age range and training frequency)— is sent over an encrypted connection through our server to our AI provider, Anthropic, which analyzes the meal and returns the results to your phone.

• Our server is designed to pass scan data through for analysis and not retain your meal photos or analysis results.

• Anthropic processes the data to provide the analysis. Its handling of data is also governed by the terms and privacy commitments applicable to the service we use. We configure and use our AI service in accordance with the provider settings and contractual terms available to us.

• Scans are associated with an anonymous device identifier (a random code created on your phone) that we use to prevent abuse of our service. It is not intended to identify you by name.

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Information we collect: your email

When you set up Forme, we ask for your email address. We store it securely. Where you have agreed to receive them, we may use it to send nutrition tips, Forme product updates, launch information, and similar communications.

• We do not sell or rent your email address.

• You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us.

• You can ask us to delete your email from our records at any time by writing to joinformeapp@gmail.com, subject to any information we are required or permitted by law to retain.

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Subscriptions and payments

Subscriptions are purchased through Apple and managed by your Apple ID. We do not receive your full payment-card details. Apple handles billing. We use RevenueCat, a subscription-management service, to check whether your device has an active subscription; this may use the anonymous device identifier described above and subscription-related information needed to provide access.

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Who we share data with

We do not sell your personal information. Service providers that process information to make Forme work include:

• Anthropic — AI analysis of meal scans

• Cloudflare — infrastructure used by our server and services used to store our email list

• RevenueCat — subscription status and entitlement management

• Apple — payments, subscriptions, and app distribution

These providers process information for their respective roles and may operate infrastructure in countries outside Australia. This means information transmitted to them may be processed or stored overseas. The countries involved can depend on the provider's infrastructure and may change over time. We take reasonable steps to use reputable providers and appropriate safeguards for information they process on our behalf.

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What we don't do

• No sale of personal information

• No Forme account is required to use the core app

• We don't access your camera roll except for photos you choose to share with the app or permissions you choose to grant through your device

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Health and sensitive information

Forme's nutrient estimates and scores are generated on the basis of your photos and profile and are estimates for general informational purposes — they are not medical advice, and the app is not designed to diagnose or treat any condition.

 

Information you choose to provide, including dietary preferences, goals, lifestyle notes, or meal information, could in some circumstances reveal information about your health or other sensitive matters. Please only provide information you are comfortable using with the app. Meal history and results are stored locally as described above, while relevant information may be transmitted when you request a meal analysis.

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Security

We use reasonable technical and organisational measures designed to protect information handled by Forme, including encrypted connections when scan data is transmitted. However, no method of electronic transmission, processing, or storage can be guaranteed to be completely secure.

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Children

Forme is intended for adults aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us at joinformeapp@gmail.com and we will take reasonable steps to delete it.

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Deleting your account and data 

You can delete everything at any time from inside the app: Profile → Delete my account and data. This permanently removes your profile, every meal, photo, score and trend stored on your device, and deletes your email address from our list. It cannot be undone, and there is no separate "deactivate" step.

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Your rights

Depending on where you live and the laws that apply, you may have rights to access, correct, or delete personal information we hold about you. For many users, the main directly identifying information we hold is an email address. To exercise a privacy right or ask a question about your information, contact us at joinformeapp@gmail.com. We handle personal information consistently with the privacy obligations that apply to our business.

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Privacy complaints

If you have a concern or complaint about how Forme handles personal information, contact us at joinformeapp@gmail.com with enough detail for us to understand the issue. We will review the concern and respond within a reasonable time. You may also have the right to raise a complaint with the relevant privacy regulator in your jurisdiction.

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Changes

If we change this policy, we'll update the effective date above and, for significant changes, let you know in the app or by email where appropriate.

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Contact

Questions, requests, or privacy complaints: joinformeapp@gmail.com